Yvie Laure Nouaga : From Healthcare to Entrepreneurship: A Journey of Purpose, Ambition and Impact

She wasn’t born into luxury, but today she is building businesses that make a difference in people’s lives while creating opportunities for others.

Yvie Laure’s journey is a story of determination, professional growth and a desire to make a meaningful difference. From her early career in clinical nursing to becoming a business leader in healthcare and luxury services, she has built a path that reflects both ambition and compassion.

A clinical nurse by training and former Clinical Director, Yvie Laure is now co-owner of the ten Les Résidences Gingras mental health residences across Quebec, an executive at Location de luxe KJM, and President and CEO of Parfum KJM.

A Career Rooted in Compassion

Her background in healthcare continues to influence her entrepreneurial vision. Through Les Résidences Gingras, she contributes to providing safe, supportive living environments for Quebec residents experiencing mental health challenges, giving them a place to find stability, receive assistance and work toward recovery.

Making Luxury More Accessible

Having grown up without the privileges often associated with luxury, Yvie Laure understands the importance of making special experiences accessible.

Through Location de luxe KJM, she is helping make luxury vehicle rentals more affordable, allowing more people to enjoy premium experiences without the financial commitment of ownership.

As President and CEO of Parfum KJM, she is also building a fragrance business centered on confidence, elegance and personal well-being, helping men and women feel good about themselves.

LOCATION DE LUXE KJM: BRINGING LUXURY CLOSER TO EVERYDAY PEOPLE

Luxury has often been associated with exclusivity, privilege and financial success. Yvie Laure’s vision challenges the idea that premium experiences should be reserved only for people who can afford to own expensive vehicles.

Through Location de luxe KJM, she is helping develop a business that makes luxury automotive experiences available through more accessible rental options.

Whether for weddings, birthdays, special occasions, corporate engagements or memorable personal experiences, the company aims to give customers an opportunity to enjoy prestigious vehicles without the cost and responsibilities of ownership.

But the company is also making its presence felt in the entertainment and luxury services market.

Location de luxe KJM has reportedly welcomed internationally recognized artists, including American rapper 50 Cent and French rapper Niska, as well as Jean Paul, described as a five-time boxing champion, among other notable personalities.

These high-profile clients are an important part of the brand’s story. They illustrate its ambition to serve a diverse clientele, from everyday customers celebrating significant milestones to established figures in entertainment and sports.

For Yvie Laure, the goal is not simply to associate the company with celebrity lifestyles.

It is to demonstrate that luxury can be experienced at different levels.

A customer celebrating a wedding anniversary deserves the same attention to professionalism and quality as a recognized artist arriving for an event.

That philosophy gives the company a distinctive identity:

luxury experiences without the belief that luxury must belong exclusively to the wealthy.

PARFUM KJM: HELPING PEOPLE FEEL CONFIDENT IN THEIR OWN SKIN

Yvie Laure’s entrepreneurial vision extends into the fragrance industry through Parfum KJM, where she serves as President and CEO.

For her, perfume represents much more than a beauty accessory. It is a form of personal expression, confidence and individuality.

Fragrance has the ability to influence how people feel about themselves. A carefully chosen scent can complement someone’s personality, become part of their everyday identity or make a special occasion even more memorable.

Through Parfum KJM, she wants men and women to experience that feeling of confidence and elegance.

Her vision is centered on helping customers feel attractive, comfortable and proud of their personal style.

The fragrance business also represents another example of her willingness to explore industries outside her original healthcare profession.

Rather than allowing her nursing background to define the limits of her career, she has embraced entrepreneurship as an opportunity to pursue different interests while continuing to focus on people’s experiences and well-being.